NPW
Horizontal Rotation: 00 Vertical Rotation: -00
Fluff and Fold Coin-Op Laundromat
Original Uptown Luncheonette
Hardware Supply and Service

Nhà Hàng
Tân Thế Giới

220

BACK
RUB

FOOT
RUB

$4

FOUR
CHOICES
WITH A
SOUP

24/7

🔑

PROSPERITY

DUMPLING

       –—––       

Nhà Hàng
Tân Thế Giới

220

New York

←→

Boston

24HRS

BACK
RUB

FOOT
RUB

PROSPERITY

DUMPLING

       –—––       

H
O
P
K
E
E

🔑

$4

FOUR
CHOICES
WITH A
SOUP

Hok Shan
Building

42

44

Tilt Neon

Inspired by dimensional lettering found in storefront signage, the Tilt family of typefaces are built to rotate horizontally and vertically.

Not far from the bright lights of Times Square, the Tilt Neon typeface takes its inspiration from the ordinary neon signs that are so ubiquitous in New York City — the ones you would expect to see in the window of a laundromat, locksmith, dive bar, or a dollar slice shop. The Tilt family of type is designed to rotate, placing the focus on the distorted side-angle view of the sign.

Complete with a set of → arrows and fourteen dingbats for your hot fresh 🍕 pizza 🍷 bar 🎵 karaoke 🔑 locksmith storefront typesetting needs ☺

Glyph highlights

HROT -45° 45° VROT -45°
N
HROT
VROT

GRAND CENTRAL
TERMINAL

30

- Pershing Square -

TIME

TRK

THEBOWERYSAVINGSBANK

TO
SERVE
THOSE WHO
SAVE

THE NEW YORK
PUBLIC LIBRARY
MDCCCCII

WOMEN   ·   MEN

42nd

East

GRAND
CENTRAL
TERMINAL

TRK

30

42nd

East

THEBOWERYSAVINGSBANK

TO
SERVE
THOSE WHO
SAVE

WOMEN · MEN

PERSHING
— Sq —

Tilt Prism

Simulating the wireframe outline of letters cast in bronze or vacuum-formed in plastic, the basis for this style is easy enough to find anywhere from a bank entrance to an old theater marquee.

Sign-painters for generations have added a dimensional flair to their lettering by painting a simulated three-dimensional “prismatic” style on an otherwise flat storefront. This style is interpreted in Tilt Prism as a wireframe, so that the viewer might also be convinced that the letters are cut into a surface, rather than being cast separately and adhered to the face of a sign.

Glyph highlights

HROT -45° 45° VROT -45°
N
HROT
VROT

DON’T BLOCK
THE BOX

HOLLAND TUNNEL

18.375% NYC
Parking Tax
Add’l

3

hour
metered
parking

M101

M102

M103

½

MAX
VEH
HGT

12'6"

THRU TRAFFIC
Lower
Manhattan

ONLY

EARLY
BIRD
SPECIAL
MON.
TO
FRI.

DON’T
BLOCK
THE BOX

M101

12'6"

HOLLAND
TUNNEL

THRU
TRAFFIC
Lower
Manhattan

ONLY

Tilt Warp

All three styles in the Tilt family follow the same model of a sign-painter’s geometric sans-serif, similar to the typefaces Futura or Avant Garde, but with the kinds of details you might expect to see when a letter is built up with a brush. A sign-writer can block out this style of lettering in “one-shot” — when using a flat-edged brush the otherwise pointed apexes on the letters A M N V W end up flush with the cap-height and baseline.

As hand painting becomes less common, it's often replaced by cheap vinyl lettering, stuck to glass only to peel off long before a higher quality sign would disappear. Tilt Warp turns this modern reproduction technique into a three-dimensional form. Designed to rotate 45° in each direction, just like its two other companion styles, the flat letters show their depth as they peel off of the surface.

Glyph highlights

HROT -45° 45° VROT -45°
N
HROT
VROT